Your law firm website is one of the most important assets that you can own. It is literally the front door to your legal practice, especially now with the pandemic, more and more people are relying on finding attorneys online or via referrals because they are not going to as many live events or networking events. A law firm website design firm shares some best practices below for designing a law firm website that converts.
Best Practices for Law Firm Website Design for Attorneys and Lawyers
Hire a Professional Photographer to Take High-Quality Photos
One of the most important elements of a conversion-friendly website is the images that you use on your website. It is important to hire a professional photographer to get high-resolution photos taken of you and your law firm partners and staff. I suggest getting some photos that are landscape that would look good in a top header portion of your website in a landscape view, preferably outdoors in good lighting.
Also, take some shots of the team working together on a case in a conference room or collaborating on a case, those are great sprinkled throughout the site on various pages.
Also, don’t be afraid to include a little fun into your law firm photo shoots. People will work with you because they resonated with something that they see in you. In a world, where it’s so competitive with so many lawyers it’s important to stand out for your personal brand as well as your law firm brand. And one of the best ways to stand out is to show a little bit of your personality, so make your photos fun as well. The legal industry does not have to be stuffy even though it’s been that way for many years…times are changing and people want to hire someone that they can relate to and have something in common with.
Get Clear on Your Branding and Law Firm Brand
It is important to get clear on your messaging and your mission statement for your law firm. To differentiate yourself from your competition you must have a “why” and that why is your purpose. It needs to be clearly defined on your website on the home page. Your “why” may be the reason why someone chooses to work with you rather than your competition. Don’t be afraid to share a little bit of your personal journey and story of why you became a lawyer and why you want to help others when it with their legal issues.
Also, determine what type of colors you want for your website theme for your website palette and what type of fonts are appealing to you. These are important in building a cohesive brand. Everything should be consistent in terms of colors when it comes to your logo and your website color scheme. When someone sees your website or when someone sees your social media pages, they should all have a consistent and coherent look. The font should be the same, the color scheme should be the same and the logos should be the same. If you’re not clear on this, hire an experienced branding strategist who can help you get more clarity on this.
Have Clearly Defined Call to Actions
Make sure that you have multiple calls to action on the home page as well as sub-pages of the website. You should have the law firm phone number placed prominently at the very top of the website. You should also sprinkle in some call-to-action buttons for example in the call-to-action button to request a consultation. You can also have a “request a consultation” form on your home page so someone can easily fill out a quick form to request a consultation with your law firm.
If you want to grow your email list, you can also provide a free PDF download that gives tips relevant to your practice area on some of the most common questions that you get asked by your clients.
Have a Separate Page for Each Practice Area and Sub-Practice Area Niche
If you have more than one practice area, then it is important to have a separate page for each practice area. Furthermore, if you have sub-practice areas that are part of the main practice area you should also have a separate page for that.
By having a separate page for each practice area niche, it allows Google to index and find your website pages and it makes it possible to show up in search results when someone is searching for a particular practice area niche.
It’s also great for SEO purposes (search engine optimization) because the more pages that you have on your website the more powerful and authoritative your website becomes.
Make Sure You Have a Law Blog or Law News on Your Website
A blog is one of the most important features of your law firm website. Google rewards websites that create fresh relevant content on a consistent basis, this is why having a blog is so important. Every time you post a new blog post to your website it counts as an additional page to your website.
So, consider if you post ten blogs a month at the end of the year your website will have 120 pages more than your competition who does not post blogs. It also increases your chances of showing up in potential search results by 120 times more. Blogging is by far one of the most effective lead generation strategies for lawyers that want to grow their firm by ranking on page one of Google.
Add a Chat Feature to Increase Your Law Firm Website Conversions and Leads
There are many different chat platforms that are available that you can integrate into your website, and they can help you generate leads. When people go to a law firm website, they’re generally looking for answers to their questions and they want immediate assistance with their legal issues and problems.
A chat-box can be used to engage with them and ask them if they need to book an appointment or they would like to get a callback, and then it can help gather pertinent information such as their name, email address, phone number, and legal issue that they are seeking legal counsel for. Statistics show that websites that have a chat feature convert more leads than those that do not.
Need a Law Firm Website Design That Generates Quality Leads for Your Law Firm?
Contact an Attorney Marketing Expert today who can help you upgrade your existing website or design a new law firm website design that generates new leads and clients for your legal practice. Fill out this form to request a consultation or click the button below.
