Lawyers are in a crowded market, and it can be difficult to stand out. One way to stand out is by using modern marketing strategies recommended by a Chicago attorney marketing specialist.
As technology has continued to evolve, how people consume content on social media has also changed. Short-form video platforms like Instagram Reels and Tik Tok have emerged. These platforms allow you to target your ideal audience more easily than ever before. It’s important for lawyers to adapt to these new platforms to grow their law firm. Attorneys who understand these new trends and adapt accordingly will have success with their marketing efforts.
One of the most important things to implement is to create short-form video content utilizing Instagram Reels and Tik Tok. Not only will this help attract new clients through social media, but it will also give your potential clients better insight into you. Show a bit of your personality, and what makes your practice unique.
5 Tips for Chicago Attorneys on Law Firm Marketing Strategy
Tip One: Determine where your target audience spends their time when it comes to social media platforms. Because there are so many different social media platforms and so little time, it is imperative to determine the best social media platform for your law firm practice.
Check out my podcast episode on How to Pick the Right Social Media Platform for Your Business
Tip Two: Create quality, short-form video content for your Chicago law firm. Video is growing exponentially on social media platforms and it’s imperative that Chicago attorneys create this type of content to stand out from the crowd. Utilize Instagram Reels or Tik Tok as they are extremely popular with younger audiences who might be considering hiring an attorney for their legal needs. This will help you gain more visibility where your potential clients are spending time online.
Check out the Mesmerizing Marketing™ Podcast for more episodes on marketing.
Tip Three: Continue building your online presence through blogging in addition to creating short-form video content on Instagram and Tik Tok. SEO-optimized blog posts help attract a new audience every time you post a new blog. Blogging will also help build backlinks over time which will increase your website’s organic results. Organic results are better than having to pay for ads or PPC campaigns that can be cost-prohibitive for some Chicago lawyers.
Tip Four: Be consistent and create content that is valuable. Chicago attorneys need to be focused on creating content consistently. Valuable content should provide answers to questions that potential clients may have. Lawyers can make a list of commonly asked questions from clients and create content around that.
Tip Five: Don’t be afraid to share a bit of your personality and be authentic. Create content that is not only educational but also entertaining. Future clients should be able to relate to you as a person, if you can achieve that, then they may be willing to work with you. Being yourself is one of the most important aspects of building trust with new clientele. Following these tips from a Chicago attorney marketing expert will lead you in the right direction.
Are You a Chicago Lawyer that Needs Help Implementing a Marketing Strategy That Generates New Cases?
If you need assistance with growing your Chicago area legal practice or help with developing a customized marketing strategy, fill out this “request a consultation form” to schedule a call with an experienced Chicago attorney marketing specialist.
