Learn why podcasting for lawyers is an effective way to grow your law firm. It also helps build your personal brand as well as showcase your expertise. Every attorney should consider having a podcast as a part of their overall law firm marketing strategy.
What is Podcasting for Attorneys?
If you aren’t familiar with podcasting, it is the process of recording audio and or video. Video is optional but some podcasters like to re-purpose video for YouTube. Podcast episodes can be as short as 15 minutes or up to an hour depending on your topic and whether you have a guest. You also have the flexibility to record solo episodes or have a co-host.
You can use your computer or laptop to record podcast episodes. You just need a podcasting platform such as Riverside.FM, which is like having your own high-quality studio right on your computer. It records in 4k high-quality resolution. Even if your guest’s internet connection is not good, it records on separate tracks, so you get high-quality content.
You can submit your podcast to Apple Podcasts, Spotify, Google Podcasts, and many other podcast networks that provide a global reach. Even though most attorneys only practice in one state, the more well-known you are, the more referrals it will lead to.
Podcasting Builds Your Credibility and Sets You Apart from Your Competition
There are many reasons why podcasting for lawyers is a great way is to grow your law firm. Podcasting also builds your personal brand as well as showcases your expertise.
Clients Are Searching for Information Online and Your Podcast Can Rank High on Google
Podcasting allows you to answer some of the most asked questions you get from clients on a regular basis. When clients are searching for answers to their legal questions online, your podcast could rank on page one of Google.
You can create content around hot topics in your practice area niche. This helps build your credibility as an attorney and helps build that know, like, and trust factor.
How to Come Up with Content Ideas for Your Legal Podcast
One of my favorite tools for creating a content marketing strategy for your law firm is: Answer the Public. Basically, you would type in a keyword, and it would generate the most asked questions pertaining to that keyword, if you want to know how to utilize this tool to create a content marketing strategy for the next 6 months, listen to my podcast episode where I explain the exact process.
As a podcast host, you can include podcast episodes in your email signature, and this will encourage prospective clients to subscribe to your podcast.
Advantages of Podcasting for Attorneys
So now there are two questions going through your mind: 1) How does podcasting help you build credibility and grow your law firm? and 2) Why should I podcast?
First, podcasting is a wonderful marketing tool. In marketing, the most powerful word in your vocabulary is “you.” And podcasting gives you a platform for talking to clients and potential clients 24/7 at no charge.
In fact, podcasting can be far more effective than traditional advertising because podcast listeners have a strong interest in the content that they are consuming.
Podcast Listening is On the Rise
Second, podcast listening is on the rise. In fact, podcast listening has increased 23% from 2016 to 2017. And in the next year, podcast ad revenue is expected to grow another 34%.
There are a Few Reasons Podcasting Seems to be Exploding Lately:
It’s an easy form of education and entertainment that people can consume while multitasking or driving to their office. It’s a great way for people to stay informed on topics they are interested in.
Podcasting is One of the Most Cost-Effective Ways to Market your Law Firm
We are living in the creator economy and podcasting is one of the most effective ways to grow your law firm.
Check out my podcast episode on 5 Compelling Reasons Why You Should Launch a Podcast.
Every attorney should incorporate a podcast into their law firm marketing strategy. You may need some guidance when it comes to launching your podcast, so feel free to request a free consultation.
Not Sure How to Get Started with Launching Your Podcast? I Can Help
I also have a “Launch Your Podcast 1-Day Masterclass” which is a live masterclass via Zoom where we walk through the entire process of launching your own podcast. I cover equipment, show structure, hosting platforms, recording studio, marketing your podcast, and even ways you can monetize your show. For more information on this masterclass, send me an email and I would be happy to provide more details.
Launching Your Legal Podcast Doesn’t Have to be Difficult
Podcasting for lawyers doesn’t have to be difficult, I am here to guide you and help you get your show launched. I can also assist with post-launch tasks, such as editing and other production tasks. You shouldn’t have to worry about that so you can focus on your legal practice.
Contact me today to learn how you can launch a podcast and grow your law firm practice. Feel free to fill out my “request a consultation” form or send me an email.
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