Are you a Chicago lawyer that is looking to grow your law firm? A Chicago lawyer marketing expert shares tips and strategies on how you can grow your legal practice.
Build Your Credibility and Your Personal Brand
Practicing law in a big city like Chicago is very competitive. Lawyers must work hard to build their credibility because clients have choices, and they do their homework nowadays.
Make sure that you have good reviews online and are consistently asking clients to leave you an online review.
Even if a client has been referred to you by someone, they’re probably going to talk to two or three other attorneys, and then they’re going to determine which one is a good fit for their needs.
Your potential clients may even Google your law firm name or your name and check out your reviews and attempt to get to know you better.
Press Releases Every Month or at Least Quarterly
One way to build your credibility is through press releases. If you are an attorney practicing law in Chicago, you should be putting out a quarterly press release if not monthly.
One of the biggest advantages of a press release is that it ranks high on Google; so, if you write your title and content strategically there’s a chance that you can rank high for keywords that normally you will have to pay hundreds and thousands of dollars on Google PPC ads.
The other advantage of a press release is that you might get picked up by media and if you end up being on the news or you can end up being mentioned in a publication; you’re going to come up ahead when it comes to being the obvious choice for your potential clients.
Consider Launching a Podcast
Having a podcast not only helps you build your personal brand and credibility, but it also helps you build your law firm brand. Especially if you have been practicing law for five years or less, a podcast can give you the credibility that you need to set yourself apart from more seasoned attorneys.
The other advantage of having a podcast is you can end up ranking high on Google for keyword phrases or legal questions that your clients are searching for. If you need help with launching and marketing your podcast, fill out this form to request a consultation.
Incorporate Instagram and Tik Tok as Part of Your Law Firm Marketing Strategy
Depending on your practice area niche you should be utilizing platforms such as Instagram and Tik Tok to grow your law practice. So many lawyers have already jumped on the bandwagon when it comes to creating short-form content on Instagram Reels and Tik Tok.
In fact, I did a reels for lawyers challenge a couple of months ago and we had so many lawyers participate in it. They actively created content for their firm, and some ended up having their reels go viral. Many also got cases because of their efforts.
If you’re not sure how to get started with Instagram Reels or Tik Tok, schedule a consultation with Dimple.
Utilize LinkedIn to Grow Your Audience and Credibility
If you are not already doing so, you should also be taking advantage of writing LinkedIn articles. LinkedIn articles rank high on Google and are great for SEO purposes. You can get a lot of reach on LinkedIn with LinkedIn articles and polls. It’s a great way to build yourself up as an expert and to also get more well-known amongst the legal community, which can help bring you referrals.
Have a Cause that you Believe in and Give Back to the Community
Your clients will relate to you as a person, not just as a lawyer. If you are doing extra things in the community and giving back that goes a long way. Find a charitable organization that you resonate with and volunteer your time or get involved on their board and make sure to add your community service to your LinkedIn page as well as your law firm website.
Create SEO Optimized Blog Posts for your Website
Creating blog posts for your website is one of the best ways to get found on Google and to start ranking on page one. Another reason why blogs are so important is every time you post a new blog to your website it counts as an additional page to your site. So, consider if your competition is posting one blog month, so at the end of the year, they have 12, and you’re posting eight blogs a month. Then at the end of the year, you have 96 blogs and that means that you have 96 extra pages on your website that are now indexable on Google. The power of this is that now there are 96 more ways and that you may rank on Google when someone is doing a search. The reason why large aggregator websites rank high is that they have thousands of pages and that renders higher authority on Google.
Need Help with Your Law Firm Marketing Strategy?
Schedule a consultation with a Chicago lawyer marketing expert who has over 20 years working with law firms all over the nation and all types of practice areas, including divorce mediation, divorce and family law, personal injury, business law, real estate law, and more.
